Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe via @sejournal, @hoffman8

Google Ads announced two updates to conversion tracking. Here's what advertisers need to know!

The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/32kHHvW
via April 16, 2021 at 02:39AM https://ift.tt/eA8V8J

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