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Are You Ready To Join A Cohort? Google Releases FLoC via @RebekahDunne

The Privacy Sandbox is Google’s initiative responding to third-party tools going ‘far beyond their original intent.’ Today, FLoC is launched.

The post Are You Ready To Join A Cohort? Google Releases FLoC via @RebekahDunne appeared first on Search Engine Journal.



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App Store Optimization – The Relationship Between ASO & SEO with Jackie Chu - Ep. 218

How much Google knowledge and SEO experience is needed for Apple or Android app store optimizations? Turns out plenty. In this episode, Jackie Chu of Uber will be discussing ASO and how SEO’s may have an upper hand when it comes to the optimization of apps as some SEO knowledge spills over into the world of ASO. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:08): Hi everybody. This is Loren Baker, founder of search engine journal. And with me today, we have a very special episode of the SEJ show with […]

The post App Store Optimization – The Relationship Between ASO & SEO with Jackie Chu [Podcast] appeared first on Search Engine Journal.



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LinkedIn Users Can Add An Intro Video to Their Profile via @MattGSouthern

LinkedIn is updating user profiles with the ability to add introduction videos, and rolling out an all-new 'Creator' mode.

The post LinkedIn Users Can Add An Intro Video to Their Profile via @MattGSouthern appeared first on Search Engine Journal.



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Get to Know the Google Knowledge Graph & How it Works via @Dixon_Jones

You need to understand how to influence topics in the Knowledge Graph if you want to help Google understanding your content. Here's how.

The post Get to Know the Google Knowledge Graph & How it Works via @Dixon_Jones appeared first on Search Engine Journal.



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Google’s latest Maps and GMB features up the ante for competing platforms; Wednesday’s daily brief

Plus, Neeva is in beta testing and Twitter’s rumored community page feature.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
March 31, 2021 at 03:30PM
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Aggregated Event Measurement in Facebook: What You Need to Know via @closedloop

Aggregated event measurement will be an impactful change for many Facebook advertisers. Here's what you need to know to prepare.

The post Aggregated Event Measurement in Facebook: What You Need to Know via @closedloop appeared first on Search Engine Journal.



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How to Use Categorical Keyword Research to Plan Your Content Strategy via @drumming

Learn how to mine your and competitor's categorized keyword research to identify and prioritize content marketing efforts.

The post How to Use Categorical Keyword Research to Plan Your Content Strategy via @drumming appeared first on Search Engine Journal.



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Microsoft Advertising Announces Open Beta for New Automotive Ads via @hoffman8

Microsoft Ads has announced a new Automotive Ad format. Here's what they look like, how to request access & a peek at early results!

The post Microsoft Advertising Announces Open Beta for New Automotive Ads via @hoffman8 appeared first on Search Engine Journal.



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Microsoft Advertising announces Automotive Ads open beta in the US and UK

This beta opens up the use of automotive feeds and the API for advertisers.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
March 31, 2021 at 12:30PM
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Google Enhances Business Profiles For Stores With Delivery & Pickup via @MattGSouthern

Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup.

The post Google Enhances Business Profiles For Stores With Delivery & Pickup via @MattGSouthern appeared first on Search Engine Journal.



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Actionable SEO & PPC content training at SMX Create — just $149

After a few focused hours, you’ll be ready to write high-ranking content, optimize copy for organic visibility, create visually stunning display ads, and more.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
March 29, 2021 at 03:40PM
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Lead Generation Ads: A How-To (& Why) [Podcast]

In this month’s episode, Greg Finn sits down with lead generation experts to discuss lead generation ads and best practices to make their efforts count.

The post Lead Generation Ads: A How-To (& Why) [Podcast] appeared first on Search Engine Journal.



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Google expands its core web vitals and page experience update FAQs

Google explained it “will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar.”

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
March 30, 2021 at 06:35PM
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Why Spelling Mistakes In Google Searches Are Actually A Good Thing via @RebekahDunne

Accidental typos and guestimated spellings actually train Google's spelling algorithm. Find out how.

The post Why Spelling Mistakes In Google Searches Are Actually A Good Thing via @RebekahDunne appeared first on Search Engine Journal.



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Google: Mobile-Friendly Does Not Mean Ready For Mobile-First Index via @MattGSouthern

Google’s John Mueller advises site owners that mobile-friendliness is not the same as ready for mobile-first indexing.

The post Google: Mobile-Friendly Does Not Mean Ready For Mobile-First Index via @MattGSouthern appeared first on Search Engine Journal.



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Proven Local Marketing Strategies to Drive Customer Experience & ROI via @lorenbaker

Learn tactics to better connect with today’s local consumers by providing personalized, meaningful brand interactions and maximize your marketing ROI.

The post Proven Local Marketing Strategies to Drive Customer Experience & ROI via @lorenbaker appeared first on Search Engine Journal.



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A Comparison of Domain Authority Checkers for Link Building via @JulieJoyce

Learn how to evaluate domain authority checkers and what Domain Rating, Authority Score, TrustFlow & more really mean. See popular domain authority checkers compared.

The post A Comparison of Domain Authority Checkers for Link Building via @JulieJoyce appeared first on Search Engine Journal.



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Streaming is surging, and so are data collaborations

TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
March 30, 2021 at 03:35PM
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