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How AI-driven call intelligence can close the online/offline data gap

Live Webinar: Thursday, July 19, at 1:00 PM ET (10:00 AM PT)

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 29, 2018 at 10:25PM
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SearchCap: SMX Advanced session recap, audience targeting, Google pics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 29, 2018 at 09:56PM
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How to create the perfect ad with audience targeting

Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 29, 2018 at 08:50PM
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Conversion optimization: SMX advanced session recap

Contributor Keri Morgret recaps the ‘Conversion Optimization: Turning Quick Wins Into Winning Streaks’ session from SMX Advanced.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 29, 2018 at 04:45PM
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Why & How to Track Google Algorithm Updates by @MrDannyGoodwin

Use these resources and Google algorithm monitoring tools to track ranking fluctuations and SERP volatility.

The post Why & How to Track Google Algorithm Updates by @MrDannyGoodwin appeared first on Search Engine Journal.



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How to Connect Your Content to What Journalists Want for Top-Tier Links by @shelleywalshuk

Learn how to create content that top-tier publications and journalists would want to link to.

The post How to Connect Your Content to What Journalists Want for Top-Tier Links by @shelleywalshuk appeared first on Search Engine Journal.



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Search in Pics: Google ice cream pool, AI powered piano & watching the World Cup



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 29, 2018 at 02:24PM
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What Type of Content Is Most Effective for Attracting Website Traffic? [POLL] by @A_Ninofranco

Which content type is the most effective for bringing website traffic? Discover what the SEJ community had to say.

The post What Type of Content Is Most Effective for Attracting Website Traffic? [POLL] by @A_Ninofranco appeared first on Search Engine Journal.



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SEO Tools Free or Paid

There are a lot of seo tools available online ranging from free to paid. Some of the top free seo tools are discussed in this tutorial.
They are-

Woorank
It gives the complete on-page review of your website. It gives both free and paid facilities. When you enter your URL and hit ‘try it for free’, it gives complete report according to the search engine guidelines- errors, warnings and corrections that need to be done.

Siteliner
Siteliner is a tool to check the amount of duplicate content present in the website. The website must not contain any duplicate content as the search engines do not give priority to such websites and may even block them.

Seo sitechecker
It is a tool similar to Woorank. It gives complete on-page analysis report and provides both free and paid membership facilities. But between Woorank and seo sitechecker,
seo sitechecker provides better result and may be preferred more.

Seo quake
It is a tool when can be installed in your browser as add-on or extension. It gives report of the website page displaying on the screen. It gives information of indexed pages, its rank, status of the page and on-page report.

Google webmaster
It provides complete analysis report about a website related to google- the no. of pages indexed, crawl errors, sitemap and robots.txt errors.

Google analytics
It provides complete traffic related information about a website.

Google Adwords
Adwords helps in keyword analysis and to advertise on google on a particular keyword.

Similar web
This tools shows the traffic coming to the website. It is similar to Google analytics but only provides an overview.
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What is Offpage SEO ?

Offpage SEO

What is Off page SEO?

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your business appear like the real deal it is.


• What is the role of Link Building?
• What are inbound backlinks, outbound backlinks, dofollow backlinks, nofollow backlinks, internal link and external links?
• What is Backlink Quality and how to check?
• What to do if your website has lots of low quality backlinks or if your website is already penalized?
• Offpage activities
• Competitor backlinks analysis
• Link intersection to find more backlink opportunities
• How to avoid mistakes your competitors have done in last few years?
• Directory Submissions, forum links, blog commenting – Not useful now
• Social Bookmarking
• How to find Offpage content suggestion ideas?
• Article Submissions
• Blog Submissions
• Press Release Submissions
• Difference between Article, Blog, PR and web content?
• Classified submissions
• Infographics use and creations
• Video submissions
• PPT submissions
• Question & Answer websites
• Document, image & Video Submissions
• Link & Blog Outreach
• Content Syndication
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Whats is SEO on page?

Whats is SEO on page?
On page

  • Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of your website: on-page factors and off-page factors. Here, I’ll discuss the differences between the two, explain the importance of on-page SEO and go over the most essential on-page SEO factors.
  • What’s search engine?
    • Few other internet terminologies (Important for non-technical Candidates).
    • What is SEO and why is it important?
    • Google algorithms introduction. 
    • Why Google release new algorithm updates?
    • Few Important Algo updates
    • How to start any SEO project.
    • Website Audit to find out SEO issues
    • Search console and Google analytics Audit
    • Keyword Research, URL Mapping, Competitor Analysis, Backlink Audit, Create action plan for SEO.
    • Now Start Onpage SEO
    • What is onpage SEO and why is it important?
    • Website Analysis , SEO Suggestions, Keywords research, SEO Targeted Pages selection, Meta Tags Creation & Update on website pages & do SES
    • Canonical issue & Canonical tag
    • Robots.txt file
    • Meta Robots
    • Content Optimization
    • Alt Tags Optimization
    • Heading tags Optimization
    • Google Analytics
    • Google Search Console
    • Sitemaps
    • Alexa.com
    • Blog Post Optimization
    • Landing pages optimization
    • URL optimization
    • Page Speed & Website loading speed Analysis
    • Rich Snippets
    • What is AMP
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    Google Algorithm


    Google Algorithm
    Google have some algorithms on the base of that it works and help to promote your sites. On another way you can say that google have some guide lines after follow that guide line you can rank on top Result of google. Every year, Google has changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update like Google Panda and Google Penguin that affects search results in significant ways. Below, we’ve listed the major algorithmic changes that have had the biggest impact on search.
      
    Google Panda
    Google Panda


    • Google 24 Feb 2011 released .
    • Duplicate content penalize.
    • Low Quality Content  




    Google Penguin
    Google Penguin

    • 24 April 2012
    • Spamming site backlink
    • Sites penalise.


    Mobilegeddon

    Mobilegeddon

    • ·         21 April 2105
    • ·         Update For  mobile Sites
    • ·         Site should mobile friendly.
    • ·         Otherwise Site will not rank.




    EXACT MATCH DOMAIN EMD

    EXACT MATCH DOMAIN (EMD)

    • Sep 2012
    • EXACT MATCH DOMAIN this algorithm
    • low Quality not work site was work.
    •  

    FRED

    FRED

    • 8 march 2017
    • Panelize site due to more ad in sites whether it is on web page


    HUMMINGBIRD


    HUMMINGBIRD

    • 22 aug 2013
    • show high Quality result on base.
    •  Long tail keyword use in this algorithm

    Rankbrain

    Rankbrain

    • 26 oct 2015
    • Artifical inteligen web3.0 inter

    Possum

    Possum

    • First week of Sep 2016.
    • Show Local result on location based

    Pirate

    Pirate

    • Aug 2012 duplicate content penalized
    • DMC DIGITAL MELLINUM COPYRIGHT



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