4 Reasons Why Website Migrations Fail & How to Overcome Them by @Stevenvvessum

Mistakes made during website migrations can be categorized into four themes. Learn how to avoid them here.

The post 4 Reasons Why Website Migrations Fail & How to Overcome Them by @Stevenvvessum appeared first on Search Engine Journal.

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via March 31, 2019 at 05:30PM https://ift.tt/eA8V8J

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Google brings search to podcasts through automatic transcription

Better enunciate, your Google Podcasts visibility may depend on it.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
March 30, 2019 at 12:00AM

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All Google Ads attribution reports will soon include cross-device conversion data

Make note, the change takes effect May 1.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
March 29, 2019 at 08:54PM

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Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms

Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
March 29, 2019 at 08:21PM

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Google Ads Brings Cross-Device Activity Data to All Attribution Reports by @MattGSouthern

All attribution reports in Google Ads will soon include information about cross-device activity and conversions.

The post Google Ads Brings Cross-Device Activity Data to All Attribution Reports by @MattGSouthern appeared first on Search Engine Journal.

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via March 29, 2019 at 11:22PM https://ift.tt/eA8V8J

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Facebook Lets Users Search for All Active Ads That Pages Are Running by @MattGSouthern

Facebook is expanding its Ad Library tool to include information about all active ads from any page.

The post Facebook Lets Users Search for All Active Ads That Pages Are Running by @MattGSouthern appeared first on Search Engine Journal.

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via March 29, 2019 at 10:35PM https://ift.tt/eA8V8J

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How to stop underspending your free ad grant budget with a script

This script emulates standard delivery but allows you to turn certain keywords on or off depending on whether you’re on track to hit your budget.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
March 29, 2019 at 05:54PM

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Google Expands Travel Searches to Include Vacation Rental Properties by @MattGSouthern

Google is expanding hotel search results to include a greater number of vacation rental properties.

The post Google Expands Travel Searches to Include Vacation Rental Properties by @MattGSouthern appeared first on Search Engine Journal.

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via March 29, 2019 at 09:13PM https://ift.tt/eA8V8J

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Google Makes Podcasts Searchable by Automatically Transcribing Them by @MattGSouthern

Google Podcasts is making it possible to search for episodes based on what was discussed in a show.

The post Google Makes Podcasts Searchable by Automatically Transcribing Them by @MattGSouthern appeared first on Search Engine Journal.

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via March 29, 2019 at 08:25PM https://ift.tt/eA8V8J

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Don’t Invest in Content Unless You Can Be #1 – Here’s Why by @bsmarketer

Nowadays, it almost doesn’t make sense to invest in content marketing unless you can be the best. Here’s why.

The post Don’t Invest in Content Unless You Can Be #1 – Here’s Why by @bsmarketer appeared first on Search Engine Journal.

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via March 29, 2019 at 07:15PM https://ift.tt/eA8V8J

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4 Reasons Why We Need Voice Search Analytics Now by @natalieannhoben

Having more concrete data around voice search is important, and it's necessary now for many reasons.

The post 4 Reasons Why We Need Voice Search Analytics Now by @natalieannhoben appeared first on Search Engine Journal.

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via March 29, 2019 at 06:15PM https://ift.tt/eA8V8J

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I’m an Ad & You Can, Too! by @beanstalkim

Show just the right wins. Show just enough struggle. Be flawed in just the right way. Yes… I am an ad. I am not what I appear.

The post I’m an Ad & You Can, Too! by @beanstalkim appeared first on Search Engine Journal.

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via March 29, 2019 at 05:15PM https://ift.tt/eA8V8J

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A Complete Guide to PPC Ad Targeting Options by @michellemsem

Here are the PPC ad targeting options for search, display, and remarketing campaigns and how to use them.

The post A Complete Guide to PPC Ad Targeting Options by @michellemsem appeared first on Search Engine Journal.

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via March 29, 2019 at 02:30PM https://ift.tt/eA8V8J

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Google testing new search menu with icons

Company adds new icons next to results categories. Do you see them?

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
March 29, 2019 at 01:48AM

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Google Tests a New Look for Top Menu Bar by @MattGSouthern

Google is testing out a new look for the top navigation bar in search results.

The post Google Tests a New Look for Top Menu Bar by @MattGSouthern appeared first on Search Engine Journal.

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via March 29, 2019 at 04:57AM https://ift.tt/eA8V8J

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