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Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital Marketing News [PODCAST]

On this week's episode of Marketing O'Clock, Quora announced lead generation forms for advertisers, the New Bing Webmaster tools are complete, and more.

The post Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.



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Google Doubles Up on Articles in the Top Stories Carousel via @MattGSouthern

Google’s top stories carousel in search results may display multiple results for the same story, adding a second link for context.

The post Google Doubles Up on Articles in the Top Stories Carousel via @MattGSouthern appeared first on Search Engine Journal.



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A Complete List of Google’s Featured Snippets Types via @amelioratethis

Learn about every type of featured snippet, what they look like in Google's search results, and a few best practices for winning them.

The post A Complete List of Google’s Featured Snippets Types via @amelioratethis appeared first on Search Engine Journal.



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3 Tips for Keyword Research & Content Localization Success via @motokohunt

Keyword research and content localization are crucial for the SEO success of international websites. Learn proven tips to keep your campaigns in good shape.

The post 3 Tips for Keyword Research & Content Localization Success via @motokohunt appeared first on Search Engine Journal.



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Google Says Don’t Focus on “Link Juice” Focus on this Instead via @martinibuster

Google's John Mueller answered a question about how to handle so-called internal "Link Juice."

The post Google Says Don’t Focus on “Link Juice” Focus on this Instead via @martinibuster appeared first on Search Engine Journal.



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Why SEOs should care about brand

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 31, 2020 at 02:30PM
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Remembering Our Friend & Honoring What He Started via @oohloo_Mary

It’s been just over two years since the tragic loss of our friend, Jordan. Today, our community must keep sharing our struggles, openly and honestly.

The post Remembering Our Friend & Honoring What He Started via @oohloo_Mary appeared first on Search Engine Journal.



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5 tips for starting international PPC

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 31, 2020 at 01:30PM
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Google Maps Goes Social Giving Each User Their Own Profile via @MattGSouthern

Google is turning Maps into a social network of sorts by giving each user their own profile filled with photos and reviews they’ve submitted.

The post Google Maps Goes Social Giving Each User Their Own Profile via @MattGSouthern appeared first on Search Engine Journal.



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LinkedIn’s Sharing API is Broken, Not Fetching Images via @MattGSouthern

There are currently issues with sharing links on LinkedIn, as its sharing API is not fetching display images.

The post LinkedIn’s Sharing API is Broken, Not Fetching Images via @MattGSouthern appeared first on Search Engine Journal.



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Google adds ‘Black-owned’ business attribute to local listings

The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 30, 2020 at 06:21PM
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Google Chrome 85 Includes Tagged PDF Accessibility Upgrade via @martinibuster

Chrome 85, scheduled for August 2020, will be able to save web pages as tagged PDFs for improved accessibility.

The post Google Chrome 85 Includes Tagged PDF Accessibility Upgrade via @martinibuster appeared first on Search Engine Journal.



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Google Highlights Black-Owned Businesses in Search Results via @MattGSouthern

Google is extending its support for Black-owned businesses an update to Google My Business and an announcements of two new initiatives. 

The post Google Highlights Black-Owned Businesses in Search Results via @MattGSouthern appeared first on Search Engine Journal.



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AMP & SEO: Everything You Need to Know via @jes_scholz

Should you AMP-lify your site for SEO? Learn about AMP's advantages and drawbacks, plus what's involved for optimal implementation and reporting.

The post AMP & SEO: Everything You Need to Know via @jes_scholz appeared first on Search Engine Journal.



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Google Updates Search Console With More Structured Data Support via @MattGSouthern

Google is updating Search Console with support for image license structured data, which can now be tested with the Rich Results tool.

The post Google Updates Search Console With More Structured Data Support via @MattGSouthern appeared first on Search Engine Journal.



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15 Ways to Optimize a Paid Search Campaign via @SusanEDub

There are many levers to pull in paid search that will get your results going in the right direction. Here are 15 of them.

The post 15 Ways to Optimize a Paid Search Campaign via @SusanEDub appeared first on Search Engine Journal.



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New Bing Webmaster Tools – Overview and Review via @martinibuster

Bing's new Webmaster Tools provides new SEO and site audit tools that can help a site rank better. Why you should take a look.

The post New Bing Webmaster Tools – Overview and Review via @martinibuster appeared first on Search Engine Journal.



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Feedback optimization: A user-first approach to SEO

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 30, 2020 at 02:25PM
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Google Search Console adds image license structured data support

Now you can debug your image license markup in the Rich Results test tool or in Search Console.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 30, 2020 at 02:23PM
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