Why businesses that prioritized martech, data and organization are faring better during COVID [Video]

The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
April 30, 2020 at 06:40PM

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Google, Facebook, and Microsoft Release Q1 Earnings with Similar Stories via @SusanEDub

Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19.

The post Google, Facebook, and Microsoft Release Q1 Earnings with Similar Stories via @SusanEDub appeared first on Search Engine Journal.

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via April 30, 2020 at 10:18PM https://ift.tt/eA8V8J

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Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
April 30, 2020 at 05:35PM

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How to Perfect Your Facebook Ads Placement Strategy via @michellemsem

Learn how to craft the ideal Facebook Ads placement strategy for any account.

The post How to Perfect Your Facebook Ads Placement Strategy via @michellemsem appeared first on Search Engine Journal.

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via April 30, 2020 at 08:15PM https://ift.tt/eA8V8J

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8 Things Advertisers Say They’re Doing During COVID-19 via @siliconvallaeys

Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here's how.

The post 8 Things Advertisers Say They’re Doing During COVID-19 via @siliconvallaeys appeared first on Search Engine Journal.

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via April 30, 2020 at 07:15PM https://ift.tt/eA8V8J

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3 Ways to Measure Link Quality via @martinibuster

Consider these three tips as a framework for thinking about what it truly means when we talk about quality links.

The post 3 Ways to Measure Link Quality via @martinibuster appeared first on Search Engine Journal.

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via April 30, 2020 at 06:15PM https://ift.tt/eA8V8J

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Everything Hreflang with Bill Hunt [PODCAST]

Hreflang is essential for international sites, yet often implemented badly. Bill Hunt talks about how to approach it the right way.

The post Everything Hreflang with Bill Hunt [PODCAST] appeared first on Search Engine Journal.

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via April 30, 2020 at 05:15PM https://ift.tt/eA8V8J

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Why Google Correlation Studies are Unreliable via @martinibuster

Why search results correlation studies are unreliable

The post Why Google Correlation Studies are Unreliable via @martinibuster appeared first on Search Engine Journal.

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via April 30, 2020 at 02:47PM https://ift.tt/eA8V8J

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Three Simple Ways to Improve Content via @martinibuster

Three simple ways to improve content and make it better.

The post Three Simple Ways to Improve Content via @martinibuster appeared first on Search Engine Journal.

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via April 30, 2020 at 01:47PM https://ift.tt/eA8V8J

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Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

This year,the company says it has removed “tens of millions” of COVID-19 related ads.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
April 30, 2020 at 06:30AM

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Google: We Rarely Show Sitelinks Search Box, Even When Markup is Used via @MattGSouthern

Google’s John Mueller recently stated that a sitelinks search box is rarely shown for sites in search results.

The post Google: We Rarely Show Sitelinks Search Box, Even When Markup is Used via @MattGSouthern appeared first on Search Engine Journal.

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via April 30, 2020 at 02:52AM https://ift.tt/eA8V8J

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Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues

Flat is the new growth.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
April 29, 2020 at 11:15PM

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Why updating your messaging is the best strategy right now [Video]

‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales tactics.’

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
April 29, 2020 at 09:55PM

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Facebook expands test for in-stream ads on Live

Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
April 29, 2020 at 08:20PM

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