We also provide digital marketing updates, tips and tricks.

5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster

Research shows that images can increase sales. This is why you should add them to your PDF marketing materials.

The post 5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster appeared first on Search Engine Journal.



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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December 31, 2020 at 01:30PM
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White Hat & Black Hat SEO Linking – Are these Labels Still Relevant with Kevin Rowe - Ep. 209

Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether it’s still relevant. – What does Black Hat SEO mean? – What is Black Hat linking? – If an enterprise company or a large agency pays a vendor for a link, are they now a Black Hat agency? – I thought Black Hat was more so hacking & taking advantage of plugin vulnerabilities, and not reaching out to publishers. – If no one knows what it means, why are we still using […]

The post White Hat & Black Hat SEO Linking – Are these Labels Still Relevant with Kevin Rowe [Podcast] appeared first on Search Engine Journal.



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Healthcare SEO Fundamentals to Grow Your Medical Practice via @krisjonescom

Want to outrank your competition in search and drive more traffic to your medical website? Learn the most up-to-date strategies for good SEO.

The post Healthcare SEO Fundamentals to Grow Your Medical Practice via @krisjonescom appeared first on Search Engine Journal.



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Google algorithm updates 2020 in review: core updates, passage indexing and page experience

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December 30, 2020 at 01:30PM
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Learn How to Take Your Enterprise SEO to a New Level at eSummit via @MrDannyGoodwin

Maximize your organization's return on its enterprise SEO initiatives. Get strategies and advice from leading professionals at SEJ eSummit.

The post Learn How to Take Your Enterprise SEO to a New Level at eSummit via @MrDannyGoodwin appeared first on Search Engine Journal.



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Paid Media Marketing in 2021: 8 Changes Marketers Should Make via @johnelincoln

A new year can mean a new paid media strategy. Learn eight changes marketing professionals must implement into their 2021 digital marketing plan.

The post Paid Media Marketing in 2021: 8 Changes Marketers Should Make via @johnelincoln appeared first on Search Engine Journal.



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Biased language models can result from internet training data

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December 29, 2020 at 01:30PM
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5 Reasons Why Your Clients Don’t Read Your Agency’s Reports via @seomonitor

Creating reports that your clients can barely understand? These tips to improving your agency's reporting process will ensure you're on the same page.

The post 5 Reasons Why Your Clients Don’t Read Your Agency’s Reports via @seomonitor appeared first on Search Engine Journal.



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6 Ways to Repurpose Content with Instagram’s Most Popular Features via @thatbberg

Between Instagram's latest trends and the power of repurposing, creating content for the platform has never been easier. Here are 6 ideas to start with.

The post 6 Ways to Repurpose Content with Instagram’s Most Popular Features via @thatbberg appeared first on Search Engine Journal.



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Video: Joe Beccalori on the importance of blending SEO with other digital marketing

Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December 28, 2020 at 01:32PM
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Some early observations on the Google December core update

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December 24, 2020 at 02:45PM
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3 Myths About YouTube Trending Debunked via @MattGSouthern

YouTube addresses 3 common myths about how it features content and explains what it takes for a video to appear in the coveted ‘Trending’ section.

The post 3 Myths About YouTube Trending Debunked via @MattGSouthern appeared first on Search Engine Journal.



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Will COVID vaccine rollout bring back in-person conferences?

With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December 23, 2020 at 08:26PM
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