There are fundamental problems with relying only on Domain Authority metrics

Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
February 28, 2019 at 06:31PM

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Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
February 28, 2019 at 06:26PM

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Why we updated Search Engine Land’s newsletter (and why we think you’ll love it)

The shift stems from a change in the way we view the medium.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
February 28, 2019 at 06:21PM

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Google’s CTR answer just what you’d expect, and this is why SEOs go bananas

Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
February 28, 2019 at 03:27PM

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5 On-Site SEO Factors That Matter Most by @krisjonescom

Here are five on-site SEO factors that you should always keep in mind when designing and auditing your website.

The post 5 On-Site SEO Factors That Matter Most by @krisjonescom appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/2BXaWbH
via February 28, 2019 at 08:15PM https://ift.tt/eA8V8J

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Google opens complaint form to crack down on fake info in Maps

Will this reduce the issues with fraud and spam in the Google My Business listings? We’ll see.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
February 28, 2019 at 02:34PM

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How to Align Your Content & Social Media Efforts for Link Building Success by @kristen_vaughn

Aligning your content and social media efforts with your link building initiatives is crucial. Use these tactics to do it.

The post How to Align Your Content & Social Media Efforts for Link Building Success by @kristen_vaughn appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/2SyOP0q
via February 28, 2019 at 06:15PM https://ift.tt/eA8V8J

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John Mueller Gives a Lesson on Competitor Research by @martinibuster

Google's John Mueller gives insight into competitor research.

The post John Mueller Gives a Lesson on Competitor Research by @martinibuster appeared first on Search Engine Journal.

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via February 28, 2019 at 03:58PM https://ift.tt/eA8V8J

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Google Shares Guidance on Pagination for SEO by @martinibuster

Google's John Mueller explains the proper use of Pagination Elements for better SEO

The post Google Shares Guidance on Pagination for SEO by @martinibuster appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/2Ehyubr
via February 28, 2019 at 03:47PM https://ift.tt/eA8V8J

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Google Blames Publishers for Bad Ad Experiences? by @martinibuster

Google's article about poor user experiences with ads blamed publishers. It failed to mention surveillance advertising...

The post Google Blames Publishers for Bad Ad Experiences? by @martinibuster appeared first on Search Engine Journal.

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via February 28, 2019 at 03:46PM https://ift.tt/eA8V8J

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Google My Business Introduces a New Way to Report Spam by @MattGSouthern

Google has developed a new solution for reporting fraudulent activity relating to Google My Business and Maps.

The post Google My Business Introduces a New Way to Report Spam by @MattGSouthern appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/2XtgbJ2
via February 28, 2019 at 04:26AM https://ift.tt/eA8V8J

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Google’s Black Box Bidding Solution: A look under the hood

Live Webinar: Thursday, Mar 7, 1:00 PM ET (10:00 AM PT)

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
February 27, 2019 at 08:58PM

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