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Facebook Algorithm Now Prioritizes Original Reporting via @MattGSouthern

As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting.

The post Facebook Algorithm Now Prioritizes Original Reporting via @MattGSouthern appeared first on Search Engine Journal.



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Bing updates its Webmaster Guidelines

These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content – make sure to review them.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 30, 2020 at 05:30PM
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Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time

Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 30, 2020 at 05:30PM
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Bing supports rel=sponsored & rel=ugc

You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 30, 2020 at 05:30PM
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Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] via @BartjanSonneve1

This study dives deep into keyword tool providers’ data collection and data manipulation systems, and their effect on keyword data accuracy and reliability.

The post Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] via @BartjanSonneve1 appeared first on Search Engine Journal.



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5 Ways to Convert Organic Traffic Into Qualified Leads via @annaleacrowe

Are you optimizing your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.

The post 5 Ways to Convert Organic Traffic Into Qualified Leads via @annaleacrowe appeared first on Search Engine Journal.



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Replay: Addressing diversity recruitment and retainment in agencies and marketing teams

How (and why) to ingrain a focus on diversity, equity and inclusion in your company’s recruiting, hiring and retainment practices.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 30, 2020 at 03:52PM
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A 2-Step Solution to Battle Brand Squatting in PPC via @mediaalpha

This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords.

The post A 2-Step Solution to Battle Brand Squatting in PPC via @mediaalpha appeared first on Search Engine Journal.



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Why Google Ranks Singular and Plural Keywords Differently via @martinibuster

Google explains why the algorithm may rank singular and plural keywords differently.

The post Why Google Ranks Singular and Plural Keywords Differently via @martinibuster appeared first on Search Engine Journal.



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How in-house SEO teams and enterprise tech can boost organizational efficiency

SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 30, 2020 at 12:30PM
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How to Measure Link Building ROI via @martinibuster

How to measure results, return on investment, from a link building campaign

The post How to Measure Link Building ROI via @martinibuster appeared first on Search Engine Journal.



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SEO Agency-Client Communication: Unlocking Contracts in the New Normal via @seomonitor

How can SEO agencies unlock contracts and unpause campaigns still pending now that we're in a new normal? Here are key things to consider.

The post SEO Agency-Client Communication: Unlocking Contracts in the New Normal via @seomonitor appeared first on Search Engine Journal.



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Google Shopping Ads Are Free to Display in Main Search Results via @MattGSouthern

Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.

The post Google Shopping Ads Are Free to Display in Main Search Results via @MattGSouthern appeared first on Search Engine Journal.



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TripAdvisor, Yelp and others highlight venue safety, as it becomes a new consumer decision factor

Cautious consumers want more information about COVID-19 precautions.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 29, 2020 at 10:01PM
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