We also provide digital marketing updates, tips and tricks.

Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync

Changes from the experiment to the base campaign can also be applied with a single click.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 19, 2022 at 05:51PM
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12 Important Image SEO Tips You Need To Know via @sejournal, @annaleacrowe

Without proper image optimization, you’re wasting a valuable SEO asset. Here are 12 important image optimization tips you need to know.

The post 12 Important Image SEO Tips You Need To Know appeared first on Search Engine Journal.



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Does Google Have A Problem With Big Robots.txt Files? via @sejournal, @MattGSouthern

Google addresses the subject of robots.txt files and whether it's a good SEO practice to keep them within a reasonable size.

The post Does Google Have A Problem With Big Robots.txt Files? appeared first on Search Engine Journal.



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Google Shares Advice on Site Migrations via @sejournal, @martinibuster

Google offers tips on completing a successful site migration

The post Google Shares Advice on Site Migrations appeared first on Search Engine Journal.



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Google’s Advice For Targeting Multiple Locations With One Website via @sejournal, @MattGSouthern

Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states.

The post Google’s Advice For Targeting Multiple Locations With One Website appeared first on Search Engine Journal.



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via January 19, 2022 at 12:35AM https://ift.tt/eA8V8J
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Should You Disavow Links From Spammy Yet High Authority Sites? via @sejournal, @rollerblader

A reader asks our SEO expert, do we need to disavow links that appear spammy yet have a high DA score?

The post Should You Disavow Links From Spammy Yet High Authority Sites? appeared first on Search Engine Journal.



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via January 18, 2022 at 07:15PM https://ift.tt/eA8V8J
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URL changes are not so simple for Google Search

Making URL changes to your site can take several months for Google to process.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 18, 2022 at 02:55PM
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Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs via @sejournal, @mirandalmwrites

Lillian Haase, CMO at Searchmetrics, talks pressing concerns for enterprise SEO and shares what her organization looks for in new SEO talent.

The post Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs appeared first on Search Engine Journal.



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Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs via @sejournal, @Juxtacognition

Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer.

The post Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs appeared first on Search Engine Journal.



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via January 18, 2022 at 02:17PM https://ift.tt/eA8V8J
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How Does Google Search Use Synonyms? via @sejournal, @MattGSouthern

Google's Search Advocate John Mueller explains how the search engine uses synonyms and whether there's a human component to it.

The post How Does Google Search Use Synonyms? appeared first on Search Engine Journal.



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via January 18, 2022 at 09:33AM https://ift.tt/eA8V8J
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Google Autocomplete: A Complete SEO Guide via @sejournal, @searchmastergen

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it.

The post Google Autocomplete: A Complete SEO Guide appeared first on Search Engine Journal.



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via January 17, 2022 at 03:03PM https://ift.tt/eA8V8J
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Google Search Console Updated With Page Experience Desktop Report via @sejournal, @MattGSouthern

Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages.

The post Google Search Console Updated With Page Experience Desktop Report appeared first on Search Engine Journal.



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via January 17, 2022 at 10:28PM https://ift.tt/eA8V8J
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Google Search Console launches desktop page experience report

We now have a tool from Google to see how well our desktop URLs do with page experience.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 17, 2022 at 04:46PM
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What Is A Google Broad Core Algorithm Update? via @sejournal, @RyanJones

Understand how a Google Broad Core Update and similar updates impact your site rankings and what to prioritize in order to conquer them.

The post What Is A Google Broad Core Algorithm Update? appeared first on Search Engine Journal.



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via January 17, 2022 at 08:15PM https://ift.tt/eA8V8J
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How To Use Amazon Attribution & Brand Referral Bonus Programs via @sejournal, @AMZRobynJohnson

Looking for effective ways to drive traffic to your Amazon listings via external sources? Learn how Amazon Attribution & Brand Referral Bonus Programs work.

The post How To Use Amazon Attribution & Brand Referral Bonus Programs appeared first on Search Engine Journal.



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via January 17, 2022 at 07:15PM https://ift.tt/eA8V8J
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5 Tips For More Engaging & Impactful Branded Travel Content via @sejournal, @seo_travel

Branded content takes many forms, so it can be tricky to figure out how to make the strategy work for you. The struggle ends here.

The post 5 Tips For More Engaging & Impactful Branded Travel Content appeared first on Search Engine Journal.



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via January 17, 2022 at 06:15PM https://ift.tt/eA8V8J
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How To Use Instagram Reels: A Step-By-Step Guide via @sejournal, @MattGSouthern

Instagram explains how it ranks the content people see when browsing through Reels, insights you can use to create more successful clips.

The post How To Use Instagram Reels: A Step-By-Step Guide appeared first on Search Engine Journal.



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via January 17, 2022 at 01:15PM https://ift.tt/eA8V8J
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KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar] via @sejournal, @hethr_campbell

Upcoming Webinar: Learn how to best measure digital success and make KPIs an essential tool for your company's bottom line.

The post KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar] appeared first on Search Engine Journal.



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via January 17, 2022 at 11:30AM https://ift.tt/eA8V8J
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DuckDuckGo Reaches 100B Searches, But Growth Is Slowing Down via @sejournal, @MattGSouthern

DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine's year-over-year growth is slowing down.

The post DuckDuckGo Reaches 100B Searches, But Growth Is Slowing Down appeared first on Search Engine Journal.



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via January 17, 2022 at 05:48AM https://ift.tt/eA8V8J
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Are Local Citations (NAP) A Google Ranking Factor? via @sejournal, @mirandalmwrites

Local citations might appear in directories, on social networking or review sites, or on all kinds of other websites. But are they a ranking factor?

The post Are Local Citations (NAP) A Google Ranking Factor? appeared first on Search Engine Journal.



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via January 16, 2022 at 10:30PM https://ift.tt/eA8V8J
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Link Velocity: Is It A Ranking Factor? via @sejournal, @MattGSouthern

Does link velocity matter? Let's have a look at its origins and see whether link velocity needs consideration in link building.

The post Link Velocity: Is It A Ranking Factor? appeared first on Search Engine Journal.



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via January 16, 2022 at 08:30PM https://ift.tt/eA8V8J
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Google Ads bug again for Gmail on desktop Safari browsers

Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 16, 2022 at 02:35PM
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Google’s Help Documents Aren’t Always Up To Date via @sejournal, @MattGSouthern

Google admits its help documents aren't always up to date and says it's worthwhile doing your own research on recommended best practices.

The post Google’s Help Documents Aren’t Always Up To Date appeared first on Search Engine Journal.



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via January 15, 2022 at 02:49AM https://ift.tt/eA8V8J
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What happened when we turned off AMP

We went into this experiment knowing there was some risk, but haven’t seen anything to make us reconsider the move.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 14, 2022 at 04:59PM
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What Google’s Enhanced Autocomplete Box Means For SEO via @sejournal, @krisjonescom

Google has been testing out an enhanced autocomplete box with richer results. What does this mean for your SEO strategy?

The post What Google’s Enhanced Autocomplete Box Means For SEO appeared first on Search Engine Journal.



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Shopify chat bug leads to titles with (1) in Google’s search results

The issue is resolved but it might take time for your titles to be reprocessed.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 14, 2022 at 01:41PM
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How To Add Internal And External Links That Get Clicks And Conversions via @sejournal, @JRiddall

While using internal and external links adds value for your audience, as with all things SEO, it's also important not to overdo it.

The post How To Add Internal And External Links That Get Clicks And Conversions appeared first on Search Engine Journal.



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Social Media Usage Statistics For Digital Marketers In 2022 via @sejournal, @kristileilani

Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics.

The post Social Media Usage Statistics For Digital Marketers In 2022 appeared first on Search Engine Journal.



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via January 14, 2022 at 01:15PM https://ift.tt/eA8V8J
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17 SEO Copywriting Tips To Help Your Rankings via @sejournal, @madmanick

SEO copywriting doesn’t end after the content is published. Read on to discover how to help your site rank before, during, and after writing.

The post 17 SEO Copywriting Tips To Help Your Rankings appeared first on Search Engine Journal.



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via January 13, 2022 at 08:15PM https://ift.tt/eA8V8J
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How to earn customer trust with inclusive marketing

Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 13, 2022 at 02:26PM
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Everything You Need To Know About Cloudflare For SEO via @sejournal, @makhyan

How can Cloudflare help improve your SEO? Check out its features and various implementations and use cases here.

The post Everything You Need To Know About Cloudflare For SEO appeared first on Search Engine Journal.



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via January 13, 2022 at 07:15PM https://ift.tt/eA8V8J
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Just Getting Started In SEO? Experts Share 5 Helpful Tips via @sejournal, @mirandalmwrites

SEO can provide an exciting, rewarding career. Here are a few tips from experienced SEO pros to help you get started.

The post Just Getting Started In SEO? Experts Share 5 Helpful Tips appeared first on Search Engine Journal.



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via January 13, 2022 at 06:15PM https://ift.tt/eA8V8J
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How To Use Content Marketing For Customer Retention & Loyalty via @sejournal, @johnelincoln

How can you use content marketing to support specific customer retention and loyalty goals? Put these tips to work for you.

The post How To Use Content Marketing For Customer Retention & Loyalty appeared first on Search Engine Journal.



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LinkedIn Virtual Event Attendance Up 231% via @sejournal, @MattGSouthern

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events.

The post LinkedIn Virtual Event Attendance Up 231% appeared first on Search Engine Journal.



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via January 13, 2022 at 08:29AM https://ift.tt/eA8V8J
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What Is A Content Marketing Matrix & Do We Need One? via @sejournal, @gregjarboe

What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content.

The post What Is A Content Marketing Matrix & Do We Need One? appeared first on Search Engine Journal.



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via January 12, 2022 at 07:15PM https://ift.tt/eA8V8J
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Google Autocomplete: A Complete SEO Guide via @sejournal, @searchmastergen

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it.

The post Google Autocomplete: A Complete SEO Guide appeared first on Search Engine Journal.



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via January 12, 2022 at 06:15PM https://ift.tt/eA8V8J
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Build A Solid Foundation For SEO With Web Accessibility Requirements via @sejournal, @kim_cre8pc

Accessibility optimizations and testing are essential in providing the human-centric experiences required to support your marketing and SEO goals on the modern web.

The post Build A Solid Foundation For SEO With Web Accessibility Requirements appeared first on Search Engine Journal.



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via January 12, 2022 at 01:15PM https://ift.tt/eA8V8J
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Yoast SEO Offers Keyword Position Tracking With Wincher Integration via @sejournal, @MattGSouthern

Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages.

The post Yoast SEO Offers Keyword Position Tracking With Wincher Integration appeared first on Search Engine Journal.



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via January 12, 2022 at 10:26AM https://ift.tt/eA8V8J
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Google Can’t Provide Details About Core Algorithm Updates via @sejournal, @MattGSouthern

Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can't provide specific information.

The post Google Can’t Provide Details About Core Algorithm Updates appeared first on Search Engine Journal.



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via January 12, 2022 at 05:21AM https://ift.tt/eA8V8J
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SEO In 2022: 10 Important SEO Trends You Need To Know - Ep. 257 via @sejournal, @lorenbaker

With so many hot SEO trends, what should you focus on? Find out which strategies will help you dominate the SERPs in 2022.

The post SEO In 2022: 10 Important SEO Trends You Need To Know [Podcast] appeared first on Search Engine Journal.



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via January 12, 2022 at 03:23AM https://ift.tt/eA8V8J
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25 Unique SEO Tactics That Deliver Big Results via @sejournal, @brandongaille

Want to be guaranteed top positions on your most relevant keyword SERPs?
Reach your goal with these 25 link building, keyword research, and optimization tactics.

The post 25 Unique SEO Tactics That Deliver Big Results appeared first on Search Engine Journal.



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via January 11, 2022 at 11:30AM https://ift.tt/eA8V8J
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Google: Nofollow Is Not A Substitute For Noindex via @sejournal, @MattGSouthern

Google's Search Advocate John Mueller advises that the nofollow link attribute isn't a substitute for the noindex directive. Googlebot can find and index nofollowed links.

The post Google: Nofollow Is Not A Substitute For Noindex appeared first on Search Engine Journal.



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Google Has Two Types Of Crawling – Discovery & Refresh via @sejournal, @MattGSouthern

Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content.

The post Google Has Two Types Of Crawling – Discovery & Refresh appeared first on Search Engine Journal.



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via January 11, 2022 at 05:14AM https://ift.tt/eA8V8J
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Google Ads releases disapproved ads auditor tool

This tool is for developers to integrate into their backends and helps you flag and delete policy violating ads across your accounts.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 10, 2022 at 06:50PM
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