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Why has paid search been pigeonholed to the bottom of the funnel?

To grow your total business impact from SEM you’ll need to invest in upper funnel tactics to drive more consumers into your funnel.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 22, 2019 at 08:43PM
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