While often underutilized, personas can actually boost your PPC campaigns. Follow these tips to leverage personas for paid search.
The post How to Use Personas to Boost Your PPC Performance by @SusanEDub appeared first on Search Engine Journal.
from Search Engine Journal http://bit.ly/2vRHwIg
via May 10, 2019 at 06:15PM https://ift.tt/eA8V8J
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