SMX Overtime: How to use customer segmentation to test new value propositions

SEM expert Seth Meisel shares a real-time reason why stakeholder diplomacy is important. He also delves into ‘proof of concept’ with testing customer segmentation in Google Ads Customer Match.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
March 27, 2019 at 01:30PM