Mistakes made during website migrations can be categorized into four themes. Learn how to avoid them here.
The post 4 Reasons Why Website Migrations Fail & How to Overcome Them by @Stevenvvessum appeared first on Search Engine Journal.
All attribution reports in Google Ads will soon include information about cross-device activity and conversions.
The post Google Ads Brings Cross-Device Activity Data to All Attribution Reports by @MattGSouthern appeared first on Search Engine Journal.
Facebook is expanding its Ad Library tool to include information about all active ads from any page.
The post Facebook Lets Users Search for All Active Ads That Pages Are Running by @MattGSouthern appeared first on Search Engine Journal.
Google is expanding hotel search results to include a greater number of vacation rental properties.
The post Google Expands Travel Searches to Include Vacation Rental Properties by @MattGSouthern appeared first on Search Engine Journal.
Google Podcasts is making it possible to search for episodes based on what was discussed in a show.
The post Google Makes Podcasts Searchable by Automatically Transcribing Them by @MattGSouthern appeared first on Search Engine Journal.
Nowadays, it almost doesn’t make sense to invest in content marketing unless you can be the best. Here’s why.
The post Don’t Invest in Content Unless You Can Be #1 – Here’s Why by @bsmarketer appeared first on Search Engine Journal.
Having more concrete data around voice search is important, and it's necessary now for many reasons.
The post 4 Reasons Why We Need Voice Search Analytics Now by @natalieannhoben appeared first on Search Engine Journal.
Show just the right wins. Show just enough struggle. Be flawed in just the right way. Yes… I am an ad. I am not what I appear.
The post I’m an Ad & You Can, Too! by @beanstalkim appeared first on Search Engine Journal.
Here are the PPC ad targeting options for search, display, and remarketing campaigns and how to use them.
The post A Complete Guide to PPC Ad Targeting Options by @michellemsem appeared first on Search Engine Journal.
Google is testing out a new look for the top navigation bar in search results.
The post Google Tests a New Look for Top Menu Bar by @MattGSouthern appeared first on Search Engine Journal.
