Content marketing is always evolving. Tactics and tools and tips will change. Repeatedly. Monthly. But these century-old fundamentals remain relevant today.
The post How Content Marketing Has Evolved appeared first on Search Engine Journal.
Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here.
The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal.
Results of a recent study show nearly half of the first page of Google’s search results is made up of links to its own products.
The post 41% of Google’s First Page Contains Links to Google Products via @MattGSouthern appeared first on Search Engine Journal.
Twitter is actively exploring the option of adding a premium subscription model that would give users access to exclusive features.
The post Twitter is Considering These Premium Features in a Subscription Model via @MattGSouthern appeared first on Search Engine Journal.
Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving.
The post New Google Easter Egg Will Get You Dancing via @MattGSouthern appeared first on Search Engine Journal.
Google's John Mueller describes the benefits of using structured data that goes beyond Google Developer page recommendations.
The post Extra Structured Data Could Be Useful for SEO via @martinibuster appeared first on Search Engine Journal.
