Why SEOs should care about brand

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 31, 2020 at 02:30PM

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Remembering Our Friend & Honoring What He Started via @oohloo_Mary

It’s been just over two years since the tragic loss of our friend, Jordan. Today, our community must keep sharing our struggles, openly and honestly.

The post Remembering Our Friend & Honoring What He Started via @oohloo_Mary appeared first on Search Engine Journal.

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via July 31, 2020 at 05:30PM https://ift.tt/eA8V8J

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5 tips for starting international PPC

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 31, 2020 at 01:30PM

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Google Maps Goes Social Giving Each User Their Own Profile via @MattGSouthern

Google is turning Maps into a social network of sorts by giving each user their own profile filled with photos and reviews they’ve submitted.

The post Google Maps Goes Social Giving Each User Their Own Profile via @MattGSouthern appeared first on Search Engine Journal.

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via July 31, 2020 at 02:23AM https://ift.tt/eA8V8J

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LinkedIn’s Sharing API is Broken, Not Fetching Images via @MattGSouthern

There are currently issues with sharing links on LinkedIn, as its sharing API is not fetching display images.

The post LinkedIn’s Sharing API is Broken, Not Fetching Images via @MattGSouthern appeared first on Search Engine Journal.

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via July 31, 2020 at 01:10AM https://ift.tt/eA8V8J

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Google adds ‘Black-owned’ business attribute to local listings

The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 30, 2020 at 06:21PM

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Google Chrome 85 Includes Tagged PDF Accessibility Upgrade via @martinibuster

Chrome 85, scheduled for August 2020, will be able to save web pages as tagged PDFs for improved accessibility.

The post Google Chrome 85 Includes Tagged PDF Accessibility Upgrade via @martinibuster appeared first on Search Engine Journal.

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via July 30, 2020 at 09:37PM https://ift.tt/eA8V8J

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