Hitwise halts some reporting services in wake of Jumpshot’s closing

SEMrush and Moz, which also used Jumpshot data, say their reports remains reliable without it.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
February 04, 2020 at 08:48PM

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How Do You Effectively Optimize Your Website in a Tiny Niche? via @tonynwright

Learn why understanding your audience and going beyond keywords are essential to dominating a small niche in search engines.

The post How Do You Effectively Optimize Your Website in a Tiny Niche? via @tonynwright appeared first on Search Engine Journal.

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via February 04, 2020 at 08:15PM https://ift.tt/eA8V8J

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Pro Tip: Here’s why content audits are so important

Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
February 04, 2020 at 03:50PM

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Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss via @PPCKirk

There is a crucial conversation on automation and data that the PPC industry needs to have right now. Here's why.

The post Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss via @PPCKirk appeared first on Search Engine Journal.

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via February 04, 2020 at 07:15PM https://ift.tt/eA8V8J

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Filter, sort, bulk manage product groups in Microsoft Shopping soon

Scripts are also coming to Shopping campaigns in Microsoft Advertising.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
February 04, 2020 at 02:02PM

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10 Tools for PPC Managers That Have Nothing to Do With PPC via @nikkijumpfly

These 10 non-PPC tools can help boost your efficiency when managing paid search campaigns.

The post 10 Tools for PPC Managers That Have Nothing to Do With PPC via @nikkijumpfly appeared first on Search Engine Journal.

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via February 04, 2020 at 06:15PM https://ift.tt/eA8V8J

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12 Essential Steps to Creating a Robust Digital Strategy in 2020 via @brentcsutoras

Discover12 planning must-haves in order to create a robust digital strategy in 2020.

The post 12 Essential Steps to Creating a Robust Digital Strategy in 2020 via @brentcsutoras appeared first on Search Engine Journal.

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via February 04, 2020 at 05:15PM https://ift.tt/eA8V8J

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