Google Search Console products rich result report error handling updated

On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.

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December 30, 2021 at 08:18PM

Here’s How Meta Is Changing Facebook Ads Targeting For 2022 via @sejournal, @digital_future

Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here's what you need to know.

The post Here’s How Meta Is Changing Facebook Ads Targeting For 2022 appeared first on Search Engine Journal.

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via December 30, 2021 at 08:15PM https://ift.tt/eA8V8J

Google On How To Improve SEO Audits via @sejournal, @MattGSouthern

Google's Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers.

The post Google On How To Improve SEO Audits appeared first on Search Engine Journal.

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via December 30, 2021 at 12:55AM https://ift.tt/eA8V8J

Google Merchant Center allows retailers to save product filters

Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December 29, 2021 at 06:01PM

How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO via @sejournal, @ab80

Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here's how to find and fix it.

The post How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO appeared first on Search Engine Journal.

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via December 29, 2021 at 08:10PM https://ift.tt/eA8V8J

4 tips for creating visually stunning display ads

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December 29, 2021 at 01:30PM

Google Search Console testing announcement bar

Google looks to be testing a new announcement section at the top of the Search Console interace.

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December 28, 2021 at 08:47PM

Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December 28, 2021 at 05:53PM

Google rolls out placement exclusions for Smart Shopping campaigns

It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December 28, 2021 at 03:36PM

SEO Writing: Top 42 Tips To Master A Combined Art via @sejournal, @ronlieback

You need the art of SEO and the craft of writing to create great content. Use these tips to improve your content quality and optimization.

The post SEO Writing: Top 42 Tips To Master A Combined Art appeared first on Search Engine Journal.

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via December 28, 2021 at 08:10PM https://ift.tt/eA8V8J

Google now lets you place products at the top of your local and maps listing

Google Business Profiles now let’s you mark a product as special to pop it to the top.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December 28, 2021 at 01:41PM

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

Google's John Mueller answers whether December 2021 Product Reviews Update affects more than just English languages websites

The post Google December Product Reviews Update Affects More Than English Language Sites? appeared first on Search Engine Journal.

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via December 28, 2021 at 03:47PM https://ift.tt/eA8V8J

SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December 27, 2021 at 05:59PM