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Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]

Third-party links spotted in featured snippet results, content creators can get payout for using the new Snapchat Spotlight feature, and more.

The post Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST] appeared first on Search Engine Journal.



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Online shopping hits new records over the holiday weekend

Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
November 30, 2020 at 05:19PM
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3 Effective SEO Strategies to Beat Competitors in a Competitive Market via @jasonhennessey

Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition.

The post 3 Effective SEO Strategies to Beat Competitors in a Competitive Market via @jasonhennessey appeared first on Search Engine Journal.



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Video: Elie Orgel on leveraging data for unique content

Write about your niche areas of expertise to rank above the rest.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
November 30, 2020 at 03:56PM
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Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows marketers should pay attention to.

The post Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer appeared first on Search Engine Journal.



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H1 Headings For SEO – Why They Matter via @martinibuster

Google uses H1 headings for SEO. But the ways they are used have evolved. Keep heading tag use up to date

The post H1 Headings For SEO – Why They Matter via @martinibuster appeared first on Search Engine Journal.



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Google’s John Mueller: Long Anchor Text Gives Us More Context via @MattGSouthern

There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller.

The post Google’s John Mueller: Long Anchor Text Gives Us More Context via @MattGSouthern appeared first on Search Engine Journal.



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How to Win in Competitive & Costly PPC Environments via @SusanEDub

Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.

The post How to Win in Competitive & Costly PPC Environments via @SusanEDub appeared first on Search Engine Journal.



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Who Is Responsible for Meeting Website Accessibility Compliance? via @kim_cre8pc

With more laws for website accessibility, the pressure to be compliant is ever-present. Here's what you need to know and the steps to take now.

The post Who Is Responsible for Meeting Website Accessibility Compliance? via @kim_cre8pc appeared first on Search Engine Journal.



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20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far) via @gregjarboe

YouTube is a valuable marketing tool during the holidays. Watch some brands' holiday video ads and gain valuable SEO insights from them here.

The post 20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far) via @gregjarboe appeared first on Search Engine Journal.



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The problem with the ‘structured content’ mindset

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
November 25, 2020 at 01:30PM
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Instagram is Letting Advertisers Create Posts With Users’ Accounts via @MattGSouthern

Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.

The post Instagram is Letting Advertisers Create Posts With Users’ Accounts via @MattGSouthern appeared first on Search Engine Journal.



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Twitter is Bringing Back Public Verifications via @MattGSouthern

Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process.

The post Twitter is Bringing Back Public Verifications via @MattGSouthern appeared first on Search Engine Journal.



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Google’s 7 Tips for Web Stories & Video Series via @martinibuster

Power up your Web Stories to build an audience and more traffic. Seven easy tips.

The post Google’s 7 Tips for Web Stories & Video Series via @martinibuster appeared first on Search Engine Journal.



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Google tests multiple contextual links in featured snippets

Google confirms web stories as featured snippets are not a great experience for searchers.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
November 24, 2020 at 10:50PM
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Google Updates Search Console Crawl Stats Report via @martinibuster

Google launched an updated Crawl Stats Report in the Search Console. Features more granular reporting.

The post Google Updates Search Console Crawl Stats Report via @martinibuster appeared first on Search Engine Journal.



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A peek into PPC routines during Cyber Five week

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
November 24, 2020 at 06:47PM
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