Managing SEO for Non-SEOs: 3 Simple Tips

Learn how to set SEO goals and objectives, find the gaps in your SEO, and have meaningful SEO team meetings.

The post Managing SEO for Non-SEOs: 3 Simple Tips appeared first on Search Engine Journal.

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4 Hidden Hreflang Challenges for International SEO via @motokohunt

Here are four hidden challenges international SEO professionals may encounter during hreflang implementation and how to deal with them.

The post 4 Hidden Hreflang Challenges for International SEO via @motokohunt appeared first on Search Engine Journal.

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Dealing with Senior Pressure as a Junior SEO Executive via @None

Here's how I approached senior pressure while working as a junior SEO and digital marketer.

The post Dealing with Senior Pressure as a Junior SEO Executive via @None appeared first on Search Engine Journal.

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Long Tail Keywords and SEO via @martinibuster

Long tail keywords and how they impact SEO.

The post Long Tail Keywords and SEO via @martinibuster appeared first on Search Engine Journal.

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5 Types of Interactive Content to Attract Valuable Links via @BrockbankJames

Interactive content pieces can help you earn valuable links. Here are five types of interactive content to inspire you.

The post 5 Types of Interactive Content to Attract Valuable Links via @BrockbankJames appeared first on Search Engine Journal.

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Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube via @MattGSouthern

An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube.

The post Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube via @MattGSouthern appeared first on Search Engine Journal.

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Google Launches SOS Alert For Searches Related to Coronavirus via @MattGSouthern

Google has activated an SOS alert in search results for queries related to the coronavirus outbreak.

The post Google Launches SOS Alert For Searches Related to Coronavirus via @MattGSouthern appeared first on Search Engine Journal.

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Apple’s big maps makeover now available across U.S., Europe coming soon

Apple Maps needs a ‘breakout’ feature. Could that be privacy?

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 30, 2020 at 11:18PM

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Microsoft Lists SEO as the Most Important Hard Skill for Marketers via @MattGSouthern

A study published by Microsoft aims to identify the most important trends in marketing for the 2020s.

The post Microsoft Lists SEO as the Most Important Hard Skill for Marketers via @MattGSouthern appeared first on Search Engine Journal.

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The digital marketing transformation led by Google and Amazon

It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 30, 2020 at 08:59PM

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What to Tweet: 21 Easy Ideas for Your Business or Brand via @KristiKellogg

Read on for 21 things to tweet from a business or brand account.

The post What to Tweet: 21 Easy Ideas for Your Business or Brand via @KristiKellogg appeared first on Search Engine Journal.

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What’s happening with featured snippets?

Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger’s Mordy Oberstein breaks down what’s been happening recently.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 30, 2020 at 07:40PM

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Marketing Analytics Tool Jumpshot to Shut Down Amid Privacy Concerns via @MattGSouthern

Jumpshot will be shut down by parent company Avast following controversy over the unauthorized sale of user data.

The post Marketing Analytics Tool Jumpshot to Shut Down Amid Privacy Concerns via @MattGSouthern appeared first on Search Engine Journal.

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How to win Agency of the Year: Interview with a judge

Past winners of our coveted Agency of the Year awards — awarded for both SEM and SEO specialties — have included Metric Theory, Rise Interactive, Wolfgang Digital and Wpromote. Make 2020 the year you and your team are awarded the highest honor in search.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 30, 2020 at 07:06PM

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With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?

Move is ominous for all companies “aggregating and anonymizing” user behavioral data for third party sale.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
January 30, 2020 at 06:38PM

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